Linking OTCs and the Pharmacy Department

Linking OTCs and the Pharmacy Department
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ACPE Universal Program Number: 207-999-09-032-H01-P
Release Date: June 1, 2009
Expiration Date: June 1, 2012

Statement of Need
According to the Gallup organization, pharmacists rank third among all professions as being the most trusted by Americans; this rank places pharmacists behind nurses but ahead of medical doctors. Americans rely on pharmacists to assist with their day-to-day healthcare in a very different way from other healthcare professionals. Pharmacists in general are more accessible, more approachable, and more aware of common health concerns within a community and among their patients. As a result, a Harris Interactive poll conducted in 2008 found that 80% of consumers would purchase an over-the-counter (OTC) product if it were recommended by their pharmacist.1

Learning Objectives
Upon successful completion of this activity, the pharmacist should be able to:

  1. Identify prescription medications that lend themselves to OTC companion purchases.
  2. Describe techniques to introduce this concept pharmacy-wide.
  3. Review the financial impact of utilizing this technique.
  4. Uncover potential pitfalls to linking the front- and back-ends of the pharmacy.

Target Audience
The target audience for this activity is pharmacists.

Instructions for Participation
To receive a certificate of completion that indicates your eligibility for continuing education credit, you must:

  • Review the content of the activity.
  • Successfully complete the post-test (70% or higher).
  • You will have two (2) opportunities to successfully complete the activity.

Your statement of credit will be issued immediately upon successful completion of the post-test and submission of the evaluation.

There is no fee for this activity.

ACPE logoNCPA is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. This activity will provide 1.0 contact hours (.10 CEU) of continuing pharmacy education credit under the number 207-999-09-032-H01-P.

The retailing experts at Hamacher Resource Group combine the art of creative and strategic development with the science of market analytics to enhance the profitability of health, beauty and wellness manufacturers, distributors and retailers, including more than 20,000 independent pharmacies operating nationwide. Pioneers in category management and offering strategic business development solutions including store assessments and insights for performance improvement, objective data analysis, targeted market research, creative marketing services, retailing strategies and more, HRG is headquartered in Milwaukee.

Disclosure Declaration
It is the policy of the National Community Pharmacists Association (NCPA) to ensure independence, balance, objectivity, scientific rigor, and integrity in all of their continuing education activities.

The author, sponsor, and publisher of this continuing education activity have made all reasonable efforts to ensure that information contained herein is accurate in accordance with the latest available scientific knowledge at the time of accreditation of this continuing educational activity. Information regarding drugs (e.g., their administration, dosages, contraindications, adverse reactions, interactions, special warnings, precautions) and drug delivery systems are subject to change, however, the reader is advised to check the manufacturer's package insert for information concerning recommended dosage and potential problems or cautions prior to dispensing or administering the drug or using the drug delivery systems.

Approval of credit for this continuing education activity does not imply endorsement by NCPA of any product or manufacturer identified.

Any medications or treatment methods suggested in this CE activity should not be used by the practitioner without evaluation of their patient's condition(s) and possible contraindication(s) or danger(s) of use of any specific medication.

Software Requirement

Windows 2000 SE or greater
Internet Explorer 5.5 or greater
*Adobe Acrobat Reader

Mac OS 10.2.8
Internet Explorer is not supported on the Macintosh.
*Adobe Acrobat Reader