Merchandising: The Basics

Merchandising: The Basics
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ACPE Universal Program Number: 207-999-09-034-H04-P and 207-999-09-034-H04-T
Release Date: August 1, 2009
Expiration Date: August 1, 2012

Statement of Need
In a very broad sense, merchandising is any practice that contributes to the sale of products to a retail customer. At a retail store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

Learning Objectives
Upon successful completion of this activity, the pharmacist should be able to:

  1. Explain the importance of product arrangement, category adjacencies, and category space allocation.
  2. Articulate the key myths and facts surrounding pharmacy revenue and shopper needs.
  3. Understand how a pharmacy's traffic pattern can be manipulated to increase front-end sales.
  4. Undertake a plan of action to improve his or her pharmacy by following the principles of good merchandising.

Upon successful completion of this activity, the pharmacy technician should be able to:

  1. Discuss the importance of product arrangement of the pharmacy’s products to complement health care shopping.
  2. Define and give examples of category adjacencies and their impact on the patient’s pharmacy experience.
  3. Describe how pharmacy traffic patterns can affect the patient experience.

Target Audience
The target audience for this activity is pharmacists and pharmacy technicians.

Instructions for Participation
To receive a certificate of completion that indicates your eligibility for continuing education credit, you must:

  • Review the content of the activity.
  • Successfully complete the post-test (70% or higher).
  • You will have two (2) opportunities to successfully complete the activity.

Your statement of credit will be issued immediately upon successful completion of the post-test and submission of the evaluation.

Fee
There is no fee for this activity.

Accreditation
Pharmacists
ACPE logoNCPA is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. This activity will provide 1.0 contact hours (.10 CEU) of continuing pharmacy education credit under the number 207-999-09-034-H04-P and 207-999-09-034-H04-T.


Faculty
The retailing experts at Hamacher Resource Group combine the art of creative and strategic development with the science of market analytics to enhance the profitability of health, beauty and wellness manufacturers, distributors and retailers, including more than 20,000 independent pharmacies operating nationwide. Pioneers in category management and offering strategic business development solutions including store assessments and insights for performance improvement, objective data analysis, targeted market research, creative marketing services, retailing strategies and more, HRG is headquartered in Milwaukee.

Disclosure Declaration
It is the policy of the National Community Pharmacists Association (NCPA) to ensure independence, balance, objectivity, scientific rigor, and integrity in all of their continuing education activities.

The author, sponsor, and publisher of this continuing education activity have made all reasonable efforts to ensure that information contained herein is accurate in accordance with the latest available scientific knowledge at the time of accreditation of this continuing educational activity. Information regarding drugs (e.g., their administration, dosages, contraindications, adverse reactions, interactions, special warnings, precautions) and drug delivery systems are subject to change, however, the reader is advised to check the manufacturer's package insert for information concerning recommended dosage and potential problems or cautions prior to dispensing or administering the drug or using the drug delivery systems.

Approval of credit for this continuing education activity does not imply endorsement by NCPA of any product or manufacturer identified.

Any medications or treatment methods suggested in this CE activity should not be used by the practitioner without evaluation of their patient's condition(s) and possible contraindication(s) or danger(s) of use of any specific medication.

Software Requirements
PC
Windows 2000 SE or greater
Internet Explorer 5.5 or greater
Firefox
*Adobe Acrobat Reader

MAC
Mac OS 10.2.8
Safari
Firefox
Internet Explorer is not supported on the Macintosh.
*Adobe Acrobat Reader

*REQUIRED TO VIEW PRINTABLE VERSION OF CE LESSON

 

 

 





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